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A Grotesk Love Affair

Published May 9, 2011

Beautiful typographic experiment by Ryan Atkinson and Stephan de Lange.

“Good designers like fonts. Great designers find them physically arousing.
With this thought in mind, we set out to dramatize designers everlasting love affair with Grotesk fonts, and democratically determine which one got designers’ juices flowing the most. We designed a poster inviting people to vote, with the promise that their name would appear on the final product, and posted it on various design blogs and social media sites.

The web address on the poster directed users to a site (http://vote.ryanatkinson.info) with multiple examples of Grotesk fonts, and allowed them to vote for their favourite.

This information was then translated into statistical data, and used as the basis for the design, where we used typographical grids to layout all the information.”

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