7Cycle: Glow in the dark Branding by ACRE

Singapore-based studio ACRE created this impressive identity for 7Cycle, an indoor cycling studio.

“The animated logo has seven spinning spokes that augers the group cycle element while not losing sight of the importance of retaining one’s personal 7-day healthy regime of exercise and nutrition. In the brand collaterals, neon orange accents are used alongside a pastel-like gradient palette to highlight elements of the brand’s intensity with its lighter touches. Under ultraviolet light, the neon glows in the dark, illustrating 7Cycle’s dynamic, party-like experience.”

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