When Mobility Meets Self-Expression: NOOQ SDV by Haeun Kim & Suha Lee

NOOQ is a futuristic single-seater smart vehicle dreamed up by designers Haeun Kim and Suha Lee. This Software Defined Vehicle (SDV) redefines what it means to hit the road, offering a hyper-personalized driving experience powered by cutting-edge Generative AI.

NOOQ is designed to offer dynamic customization that transforms every aspect of the ride, from the interior layout to the exterior display. With its smart AI features, the vehicle adapts in real-time to your tastes and needs, crafting an experience that’s as unique as you are. From tweaking the aesthetics of the dashboard interface and optimizing in-car products, to building an avatar that mirrors your personality, it takes customization to a whole new level.

Inside, the passenger seat can be transformed into whatever suits your style and preferences, like a sound mixer, a mini-fridge, or even a pet seat for your furry companion. Generative AI extends this creativity to navigation with a feature called Wander, which translates your vague whims like “I feel like sushi by the beach” into visualized suggestions and real-world destinations.

If you’d like to delve deeper into unique this project, you can learn more about it here.

More industrial design via Behance