Sony Walkman & Discman Redesign by twelvemonthly

Stunning redesign concept for Sony’s iconic Walkman and Discman by the talented folks at twelvemonthly. From their website:

“Walkman was a brand that represented a generation. If you can recall the happiest moment of the day listening to your favorite music before going to the bed, without disturbing your parents.

Unfortunately, even though Sony expanded their portfolio of music players starting from Cassette players to CD players, MD players and furthermore to digital media players of these days, the love towards the brand has faded. Nevertheless, some of us still love to collect CDs or LPs although digital contents have monopolized the music consumption means. For this reason we tried to reimagine Walkman products to bring them into the era we live in also as an homage to the timeless brand.”

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