Waffle House Rebranding by Luminous

Waffle House is a beloved brand in Greece known for its freshly baked waffles and homemade ice cream. The iconic franchise has recently undergone an exciting rebranding project by Luminous Design Group. The redesign aims to elevate the brand’s homemade qualities and reflect the warmth and comfort associated with enjoying a delicious waffle or scoop of ice cream.

“For its lovers, ice cream is much more than a frozen treat.”

“It has its own ritual and its enjoyment brings fulfillment, joy, and excitement. And it is certainly has to be treated not as just a summer dessert. That’s why when we were tasked with the rebranding, we thought of ourselves as true lovers of homemade ice cream.”

The color palette has also been refreshed as part of the rebranding, with the predominance of blue reflecting the energy of the brand’s audience while also providing it with the consistency and recognition it previously lacked.

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