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Upland Sour Ales: Branding & Packaging by Young & Laramore

Indianapolis-based agency Young & Laramore created this vibrant advertising campaign and packaging design for Upland Sour Ales.

“Sour ales — beers that are made with wild yeast and often intensely tart, acidic and/or funky — are not for everyone. But for adventurous craft drinkers who appreciate and seek them out, Upland’s wood-aged sours are among the finest in the world.

As we learned more about the brewing process, it became evident that a crucial part of what makes Upland’s sours so good is the careful blending of different batches to create a complex, yet balanced flavor profile. And so the idea of ‘blended works of art’ was born.

This concept was brought to life in a comprehensive rebranding — complete with artwork by the incomparable Michael Cina — that emphatically communicates the level of not only craft, but artistry, present in every bottle.”

More branding inspiration Visit their website

Advertising Branding Graphic Design Illustration Packaging Design Posted on December 16, 2016
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