Upland Sour Ales: Branding & Packaging by Young & Laramore

Indianapolis-based agency Young & Laramore created this vibrant advertising campaign and packaging design for Upland Sour Ales.

“Sour ales — beers that are made with wild yeast and often intensely tart, acidic and/or funky — are not for everyone. But for adventurous craft drinkers who appreciate and seek them out, Upland’s wood-aged sours are among the finest in the world.

As we learned more about the brewing process, it became evident that a crucial part of what makes Upland’s sours so good is the careful blending of different batches to create a complex, yet balanced flavor profile. And so the idea of ‘blended works of art’ was born.

This concept was brought to life in a comprehensive rebranding — complete with artwork by the incomparable Michael Cina — that emphatically communicates the level of not only craft, but artistry, present in every bottle.”

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