Upland Sour Ales: Branding & Packaging by Young & Laramore
Indianapolis-based agency Young & Laramore created this vibrant advertising campaign and packaging design for Upland Sour Ales.
“Sour ales — beers that are made with wild yeast and often intensely tart, acidic and/or funky — are not for everyone. But for adventurous craft drinkers who appreciate and seek them out, Upland’s wood-aged sours are among the finest in the world.
As we learned more about the brewing process, it became evident that a crucial part of what makes Upland’s sours so good is the careful blending of different batches to create a complex, yet balanced flavor profile. And so the idea of ‘blended works of art’ was born.
This concept was brought to life in a comprehensive rebranding — complete with artwork by the incomparable Michael Cina — that emphatically communicates the level of not only craft, but artistry, present in every bottle.”Advertising Branding Graphic Design Illustration Packaging Design Posted on December 16, 2016