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The Penny Drop Cafe Branding by Pop & Pac

Gorgeous branding work by Australian studio Pop & Pac for The Penny Drop, a local cafe.

“Equipped with the desire to bring a sense of ‘Brunswickness’ to the ‘Chinatown of the East’, Steven Liu and Mary Lai sought a collaborative team of innovative graphic and interior designers to create a contemporary Asian dining experience. There was born The Penny Drop; a new perspective on food and coffee in Box Hill. Inspired by the site’s context, a name and conceptual vision was developed by the graphic design team for an experience not before seen in this area of Melbourne’s East. Pennies provide inspiration throughout; evident in brass menu finishes, the shapes of business cards and coasters, and use of circular elements. Bill folders are reinterpreted as leather wallets. The result is a comprehensive suite of collateral, including custom typeface, menus, coffee cups, stickers, hoarding and signage.”

More branding inspiration via Graphic Exchange

Branding Graphic Design Logo Design Print Design Typography Posted on October 4, 2016
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