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Sydney Opera House Rebranding by Interbrand Australia

Published Mar 8, 2016

Interbrand Australia (previously) had a tough challenge on their hands — a brand refresh for the Sydney Opera House, one of the world’s most iconic venues.

“…we created Shifting Perspectives — a brand idea that inspires conversation around culture and art, and helps visitors understand there’s more to the Sydney Opera House than opera. Paired with Shifting Perspectives is a sculptural form language. Sails are used to draw attention and interact with photography, while the three-dimensional typeface reflects the contours of the building itself. Together, they complement the content of any show poster or message, before bringing the focus back to the master brand.”

More branding inspiration via Fast Company













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