Stretch Clock: Product Design by Nicholas Baker

‘Stretch Clock’ is a simple but clever concept by Brooklyn-based designer Nicholas Baker – a large rubber band that turns any object into a clock.

“Stretch the band around a thing, insert the movement, attach the hands, and now its a clock!”

I was experimenting with rubber bands and thought about attaching a clock movement to my found objects with a huge band. The movement could easily poke through the band and be held in place by tension. I ordered some elastic exercise bands, cut a hole in them, and started stretching clocks around things.

I tested out different layouts, eventually adding the ability to flip the band inside out to swap the numbers. After my initial test with the exercise bands, I began reaching out to several manufacturers to make a few samples. I worked on honing in the perfect width to cover the clock movement and optimal length to stretch around things.

— Nicholas Baker

You can preorder it here.

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