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Roiter Zucker Identity by And Smith

Published Feb 25, 2011

Very interesting and unusual identity for an unorthodox law firm by London-based design studio And Smith.

“With a reputation for radical solutions, Roiter Zucker asked us to mirror their approach by turning conventional branding on its head. In response, we invited members of the Roiter Zucker staff to celebrate their role as part of the firm’s tight-knit team and create their own logo using a palette of pre-determined design elements. The results were placed on the reverse of a large-scale version of the design palette and cut down to size for letterheads and business cards. A limited edition screen-printed poster showing the diverse range of logos now sits in the Roiter Zucker reception.”

And Smith’s Website

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