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Primary Branding by DIA

Published Oct 31, 2016

Primary is a new co-working space in New York that introduces health and wellness into the workplace. The brand identity created by New York City based design studio DIA aims to reflect that concept.

“DIA were tasked with establishing a sophisticated and approachable system that would appeal to a health conscious and savvy entrepreneurial audience. This is achieved in the simplicity of form, both in type and mark, a generative component that adds a breadth of colour, and the way that this then reaches across lighting, signage, website, scheduling tool, social media, business cards and brochure.”

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