Oumph! Packaging & Identity by Snask
Published May 14, 2015
Stockholm-based studio Snask designed this amazing identity and packaging for Oumph, an innovative food product 100% made of beans.
“It’s insanely good for the environment, it’s easy to cook, and last but not least, it tastes delicious. The brand is all about epic veggie eating for free range humans. This product will turn meat-lovers vegan!
The brand identity feels off the hook, punk, and raw since the brand is anything but your run-of-the-mill, boring eco-friendly veggie product. The brand is a revolution and a punch in the face. The graphic identity was crafted and inspired by the look and feel of food trucks and chalkboard scribbles.”
Styling by Elisabeth Johansson and food photography by Wolfgang Kleinschmidt.
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