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Mild Whistle: Branding by Oddds

Published Jul 18, 2014

Great identity system created by Singaporean studio Oddds.

“Mild Whistle’s new identity stems from a paradox effect surrounded by a combination of funk layering beyond formality. Like a gentle thunder – where two opposites or complexities brings about the designer’s works as it; being louder than what the designer intends.

The identity broadens with usage of letterpress accompanied by glamour with modernism. This is created with the intertwining between bronze and a soft tone of turquoise. The play of metal tones and pieces with cotton represents the designer’s ideologies of art direction and design.”

More branding inspiration via Behance

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Dinosaur Case by Suck UK

Vintage Retro Bluetooth Speaker

Arthur Soft and Hard Boiled Egg Cup

Skeleton Hand Jewellery Holder

400 in 1 Handheld Game Console

Ice Cream Plush Stuffed Animal Cat

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

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