Maderista Identity by Anagrama

Maderista is a carpentry boutique that offers custom made furniture using only the finest wood.

The company approached Mexican studio Anagrama, looking for a rebranding that would “express its proficiency and expertise in a modern and all-embracing way”.

“Anagarama’s proposal for the logo is meant to be timeless combining two iconic and universal symbols: a bear and a nail. The bear embodies the natural strength and robustness of wood, Maderista’s primary material, while the nail exemplifies the skilled craftsmanship and thoughtful attention put into each custom-made piece of furniture produced.”

via Designboom Anagrama’s website