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London Luton Airport Branding by Ico Design

Published Feb 17, 2015

British studio Ico Design was responsible for this vibrant and colorful rebranding of the London Luton Airport.

“Rebranding an airport is no easy task. Following the approval of a major development at LLA, we were approached to create a brand that would redefine the airport in the London market and inform its future direction as a passenger-focused airport.

Working closely with the key stakeholders led to four core values that will inform all aspects of the brand. These are expressed in the simplicity and dynamism of the new visual identity which is a clear statement of intent of the airport’s bold ambition for the future. The identity includes a specially commissioned typeface and icon set designed by Atipo.”

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