Leading the Charge: Terawatt Branding by Harris Hatzimpaloglou

Greek designer Harris Hatzimpaloglou teamed up with a small multidisciplinary team of designers, copywriters and marketers to create a bold new identity for Terawatt, an American company specializing in electric vehicle charging infrastructure. The company helps commercial fleets simplify the process of developing, operating and maintaining charging sites, and its refreshed branding reflects that forward-thinking ambition.

The identity is led by a sleek, custom wordmark featuring a lightning-bolt detail that cuts through the letter T. This distinctive character also works as a standalone symbol, giving the brand a recognizable visual signature. The color palette combines rich black, muted blues and a vibrant flash of orange, complemented by cinematic photography and glossy, abstract imagery that evokes electricity, movement and speed.

The visual system extends across everything from business cards and signage to billboards, advertising campaigns and a striking website. Bold typography, minimalist iconography and clever messaging reinforce Terawatt’s confident, modern personality. It’s a cohesive identity that makes a technical industry look exciting and accessible.

Explore more of Harris Hatzimpaloglou’s work on his website.

More branding inspiration More graphic design