Kololak Wine Packaging Design by Backbone

Armenian studio Backbone created this striking wine packaging set for Kokolak, a regional fusion cuisine restaurant.

“The brand has a strong storytelling concept, which represents the rich Armenian cultural heritage and the tradition of socializing around the table, with a well-known hospitality approach of entertaining and honoring the guests.

As a part of the branding concept, the team had to work on Kololak’s house-wines collection of different types of fruit wines. The challenge was to give a special touch to these wines created by unknown artisans and use packaging to represent them with a special identity that plays well with the restaurant concept.”

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