KETL Tea Company Branding & Packaging by Traina
Published Jun 8, 2018
KETL is a new tea company created by California-based design studio Traina.
“Handcrafted, certified organic, internationally sourced… when a product embodies such genuine qualities, it begs for an equally authentic brand. KETL Tea — a brainchild of Traina — is a result of what happens when product and brand are harmoniously conceived together. Over the course of four months, we curated the world’s best loose-leaf teas while crafting the name, messaging, identity, packaging, e-commerce site and vibrant spirit of KETL. All teas are not created equal and, as KETL proves, not all brands are either.”
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