0
Shares

Izze Fusions: Branding & Art Direction by Jessica Walsh

Published Aug 15, 2019

IG favorite Jessica Walsh produced this vibrant identity and campaign for Izze Fusions, a healthy sparkling beverage targeting the Gen-Z audience.

“Izze came to us looking for a visual language, brand identity and campaign. We honed in on the fact that the beverage is not just in one category. It’s a sort-of-juice, sort-of-soda & a sort-of-sparkling water. Each drink contains a fusion of different fruit flavors.

Like Izze, Gen-Z does not like to be defined by one label or stereotype, often having multiple interests and ambitions. We visualized this concept with fluid gradients that always shift and change through dynamic animation. We also used these fluid
multi-color gradients as the lighting technique for all the photoshoots.

The campaign images celebrate diversity and fluidity by showcasing people who are confident with their unique flair. We visualized the idea of different fruits fusing together through funky makeup & wardrobe styling.”

More branding inspiration via Behance

POSTED BY

IG Team

0
Shares

More articles

Showcase Your Talent: A’ Design Awards Early Entry Period Announced

Ahead of the Game: An Interview with AYANEO’s CEO Arthur Zhang

ASUS ROG Ally X Revealed: A Mid-Cycle Refresh with Significant Upgrades

20 Best Tattoo Studio WordPress Themes for Talented Ink Artists

#want

PenTips Ink’n Paper Bundle

xTool F1 Ultra 20W Dual Laser Engraver

ESR iPad Pro 13 (2024) Keyboard Case Rebound 360 Series

Paperlike Screen Protector & Folio Bundle

AnkerMake M5C 3D Printer: Easy 3D Printing

Xencelabs Pen Display 16 Drawing Tablet

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Related

inspiration

Awesome products for creatives

PenTips Ink’n Paper Bundle

xTool F1 Ultra 20W Dual Laser Engraver

ESR iPad Pro 13 (2024) Keyboard Case Rebound 360 Series

Paperlike Screen Protector & Folio Bundle

AnkerMake M5C 3D Printer: Easy 3D Printing

Xencelabs Pen Display 16 Drawing Tablet

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Inspiration
in your inbox

Amazing art & design, never any spam.

Thanks for subscribing!
We'll be in touch soon.

We care about protecting your data. Please refer to our Privacy Policy for more.



© 2024 Inspiration Grid, all rights reserved. Some of our posts may contain affiliate links to partner brands. We earn a small commission if you click the link and make a purchase. There is no extra cost to you, so it’s just a nice way to help support the site. All images, videos, and other content posted on the site is attributed to their creators and original sources. If you see something wrong here or you would like to have it removed, please contact us.