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Herbalist & Alchemist Branding by Chad Michael

Published Oct 15, 2012

This rebrand of herbal remedy company Herbalist & Alchemist is an outstanding piece of work by New York-based graphic designer Chad Michael.

“I wanted to take the client in a much hipper, modern and slightly more sophisticated direction while rethinking the target market and gearing it towards a more youthful crowd. The type treatments & patterns were created from the ancient language of alchemy which is what the company’s traditions are built upon.”

– Chad Michael.

via Behance Chad Michael’s website

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