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Harvey Nichols ‘Accessories Required’ Campaign

Published Jul 29, 2011

Clever campaign for Harvey Nichols, an upmarket department store chain.

Here is the brief of the campaign: “To announce the launch of the Autumn/Winter Collection at Harvey Nichols. The campaign aims to convey the different effects the new collection will have on those who wear them. To encourage our buyers to take precautionary measures, each execution carries an image of an item from the autumn winter range along with a supplementary requirement such as a defibrillator, smelling salts, pepper spray, teaser which act as a visual metaphor for the effect the item can have.”

The campaign, created by Y&R Dubai, took home Gold at Cannes Lions 2011.

via Trendland

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