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Harvey Nichols ‘Accessories Required’ Campaign

Published Jul 29, 2011

Clever campaign for Harvey Nichols, an upmarket department store chain.

Here is the brief of the campaign: “To announce the launch of the Autumn/Winter Collection at Harvey Nichols. The campaign aims to convey the different effects the new collection will have on those who wear them. To encourage our buyers to take precautionary measures, each execution carries an image of an item from the autumn winter range along with a supplementary requirement such as a defibrillator, smelling salts, pepper spray, teaser which act as a visual metaphor for the effect the item can have.”

The campaign, created by Y&R Dubai, took home Gold at Cannes Lions 2011.

via Trendland

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Dinosaur Case by Suck UK

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Arthur Soft and Hard Boiled Egg Cup

Skeleton Hand Jewellery Holder

400 in 1 Handheld Game Console

Ice Cream Plush Stuffed Animal Cat

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

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