0
Shares

Harvey Nichols ‘Accessories Required’ Campaign

Published Jul 29, 2011

Clever campaign for Harvey Nichols, an upmarket department store chain.

Here is the brief of the campaign: “To announce the launch of the Autumn/Winter Collection at Harvey Nichols. The campaign aims to convey the different effects the new collection will have on those who wear them. To encourage our buyers to take precautionary measures, each execution carries an image of an item from the autumn winter range along with a supplementary requirement such as a defibrillator, smelling salts, pepper spray, teaser which act as a visual metaphor for the effect the item can have.”

The campaign, created by Y&R Dubai, took home Gold at Cannes Lions 2011.

via Trendland

POSTED BY

IG Team

0
Shares

More articles

Ayaneo Launches Flip 1S DS and KB: Pre-Orders Open Now, Shipping in September

Why the Arzopa Z1RC is the Best Portable Monitor for Nintendo Switch 2

ESR’s Magnetic Mouse Is Made For People On The Go (But Could’ve Gone Further)

Is Genki’s Sleeper Case the Best Slim Case for Switch 2?

#want

PenTips 2+ Apple Pencil Tips

dbrand Switch 2 Killswitch Case

Paperlike Bumper Case for iPad

Skull & Co. GripCase for ROG Ally X

Inspiration Grid Classic Snapback Cap

XPPen Artist Pro 22 (Gen 2) Pen Display Tablet

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Related

inspiration

Awesome products for creatives

PenTips 2+ Apple Pencil Tips

dbrand Switch 2 Killswitch Case

Paperlike Bumper Case for iPad

Skull & Co. GripCase for ROG Ally X

Inspiration Grid Classic Snapback Cap

XPPen Artist Pro 22 (Gen 2) Pen Display Tablet

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Inspiration
in your inbox

Amazing art & design, never any spam.

Thanks for subscribing!
We'll be in touch soon.

We care about protecting your data. Please refer to our Privacy Policy for more.



© 2025 Inspiration Grid, all rights reserved. Some of our posts may contain affiliate links to partner brands. We earn a small commission if you click the link and make a purchase. There is no extra cost to you, so it’s just a nice way to help support the site. All images, videos, and other content posted on the site is attributed to their creators and original sources. If you see something wrong here or you would like to have it removed, please contact us.