0
Shares

Hardy Brand Identity by Pacifica

Published Sep 27, 2018

Portuguese studio Pacifica was responsible for the new identity and packaging for Hardy, a company that produces handcrafted smoked salmon, using only “the freshest salmon loins, the finest local sea salt and a special secret blend of wood chips”.

“Hardy’s graphic identity results from two main ideas: the use and manipulation of a strong typography that evokes a Germanic aesthetic, rigid and sharp as a cutting knife and the symbol that reproduces the Hardy process, the salmon fillet, with its texture and repetition of pattern, and a drawstring tie that binds it to the smoker.

The packaging was treated as an extension of the brand, natural and appealing. The packaging is entirely made of raw micro-corrugated cardboard with UV color printing. With a minimalist and assertive look, the packaging represents the salmon and the handle reproduces the logo loop. Two different packages have been created. The FULL Salmon for sale at the brand’s factory, for points of sale and on the website and HALF Salmon for specialized outlets with use of a cutout that allows the viewer to see the salmon.”

More branding inspiration via Mindsparkle Mag

POSTED BY

IG Team

0
Shares

More articles

Famous logos cleverly redesigned

RIP Black Mamba: A Tribute to Kobe Bryant

The Witcher Fan Art Collection

Christmas Crafts: Jolly good ideas to inspire you

#want

Dinosaur Case by Suck UK

Vintage Retro Bluetooth Speaker

Arthur Soft and Hard Boiled Egg Cup

Skeleton Hand Jewellery Holder

400 in 1 Handheld Game Console

Ice Cream Plush Stuffed Animal Cat

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Follow Inspiration Grid

Related

inspiration

Awesome products for creatives

Dinosaur Case by Suck UK

Vintage Retro Bluetooth Speaker

Arthur Soft and Hard Boiled Egg Cup

Skeleton Hand Jewellery Holder

400 in 1 Handheld Game Console

Ice Cream Plush Stuffed Animal Cat

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Inspiration
in your inbox

Amazing art & design, never any spam.

Thanks for subscribing!
We'll be in touch soon.

We care about protecting your data. Please refer to our Privacy Policy for more.



© 2019 Inspiration Grid, all rights reserved. Some of our posts may contain affiliate links to partner brands. We earn a small commission if you click the link and make a purchase. There is no extra cost to you, so it’s just a nice way to help support the site. All images, videos, and other content posted on the site is attributed to their creators and original sources. If you see something wrong here or you would like to have it removed, please contact us.