Graphics on the Move: How Motion Graphics Are Redefining Design

“Graphics on the Move: Dynamic Branding” is a fascinating read by Wang Shaoqiang that explores how motion graphics are reshaping design in our screen-centric world. The book is a deep dive into the world of motion-driven design, showcasing how dynamic visuals are taking over in spaces like mobile apps, outdoor displays and digital content. In a time when information is often consumed in fleeting moments, static designs struggle to keep up, and motion graphics have stepped in to bridge the gap between functionality and emotional engagement.

What makes this book especially interesting is its focus on how designers are using motion not just to entertain, but to communicate faster and more convincingly. The adaptability of animated visuals across different touchpoints transforms branding into an experience rather than just an identity. This evolution feels less like a passing trend and more like a necessity for brands trying to connect with their audiences in meaningful ways.

Designed by Su Zhenhua with cover art by Claudia Martínez, the book itself is as stylish as the projects it showcases. If you’re interested in learning more or want to grab your own copy, check it out here.

More graphic design inspiration via Behance