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Gild International: Brand Identity by Mucho

Published Apr 28, 2013

Gild is a networking club from Barcelona, Spain. They approached boutique design studio Mucho looking for a corporate identity that would set them apart as an exclusive international networking club.

“The hexagon is ubiquitous in Barcelonese architecture and represents the city and networking. Innovation and connection are symbolized in the colors and how the hexagon is represented.

The club’s building is the heart of the organization; we integrated the company’s symbols and values into its walls to keep them ever present in a subtle and elegant way. The solution was to incorporate them as volume in the walls. To convey the value of internationalization, we created a volumetric map, including Plexiglas hexagons, to mark the home cities of the members in attendance at the meeting. To indicate space, we created a family of icons matching the graphic design in the company’s symbol.”

Mucho’s website

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