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Fugu Fish Bar Branding by Hue Studio

Published Jan 14, 2020

Australia studio Hue created this cool identity and name for Fugu Fish Bar, a new take on the classic fish and chips.

Fugu means pufferfish in Japanese, which is considered a unique delicacy. From their website:

“We wanted to create a different take on the common fish and chips branding. The weird and wonderful many shapes of Fugu is where we draw the graphic inspiration from. With the combination riso printing technique to create this edgy and fun colourful branding.

Filled with modern yet rustic interior designed by MNEA Architects, transport yourself to a nice vacation by the beach.”

More branding inspiration Visit their website

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