The Crux & Co. Branding & Packaging by Hue Studio
Excellent branding work by Australian firm Hue Studio for The Crux & Co, a café and patisserie in Melbourne.
“They say life is all about balance and that is the crux of the branding. From the monogram logo which resemblance the percentage symbol and a series of C/C tag lines are all balanced out by the pattern streamlined across all artwork and packaging. Custom designed typeface were developed for a family of logo type which featured on each packaging, not one having the other. Architecture and interior by Architects Eat.”Branding Graphic Design Logo Design Packaging Design Print Design Typography Posted on April 2, 2018