What’s behind a logo? ‘Building a Brand’ Series by The Futur

Design channel, The Futur, gives a raw look at the branding process through their new docu-series “Building A Brand.” From the first client meeting to the public brand launch, this show takes you through the ups and downs of the design process.

Partnering with brand strategy design consultancy, Blind, The Futur kicked off their first season with Josh and Crysten, founders of Hamilton Family Brewery in Rancho Cucamonga, CA. ‘Building a Brand’ pulls back the curtain to give viewers a raw, inside look at the brand-building process, from the first client meeting to the launch of the new brand to the public.

In each episode, viewers had a unique opportunity to learn business and design strategies by strapping in and joining the Blind team for the ride. Creative directors, Ben Burns and Matthew Encina, lead the design team and are the hosts of the show.

YouTuber Chris Bryant said:

“I’ve genuinely looked forward to seeing it each week…very engaging, entertaining, educational and inspiring. Hitting all the right spots.”

In each episode, viewers had a unique opportunity to learn business and design strategies by strapping in and joining the Blind team for the ride. Creative directors, Ben Burns and Matthew Encina, lead the design team and are the hosts of the show.

Of the 11 episodes, some of the big takeaways included: how to hold a client discovery meeting, the ideation and creation process for making a handcrafted logo, and what to do when the client’s not happy with the direction of the work.

Following the series finale, The Futur team has gotten some seriously positive attention from graphic designers, consultants, and creative business owners of all experience levels for the unfiltered insight shown in each episode.

While that’s a wrap on season one, season two is already in the works. The Futur team is reaching out to their creative community for funding, partners, and the right client to share this experience with. Visit buildingabrandshow.com to learn more and get in touch.