0
Shares

Unboxing the new LaLiga Ball: Campaign by Ogilvy Madrid

Published Sep 18, 2022

LaLiga’s season is now underway and to celebrate the start of the competition, Ogilvy Madrid sent the official ball to more than 150 influencers, to carry out the #KickOffLaLigaSantander campaign.

The lucky recipients were asked to unbox the ball like a soccer player would – with their feet.

“The official ball of the 22/23 season – PUMA’s Orbita model – was sent inside a sphere-shaped packaging, printed in 3D.”

“Then, a fun instructions manual was screen printed on that same spherical box showing how to choose the most appropriate footwear to perform said unboxing with style and warned of the need to keep it away from delicate objects or pets.”

“The start of LaLiga is a global event and carrying out an activation of this magnitude has been a challenge, not only creatively but also in terms of production and logistics.”

“In times of social media prevalence, we wanted to help LaLiga create an entertaining and fun unboxing that would serve as content for LaLiga fans.”

“A simple and universal idea that tries to bring the inspiration of our football to the whole world”, point out Patricia Medeiros and Pablo Cachón, creative directors of Ogilvy.

The official ball of the competition was sent to more than 150 influencers, including soccer players, other athletes, actors, artists and chefs, who were surprised to celebrate the start of the competition.

Credits

Agency: Ogilvy 
Brand: LaLiga
Chief Creative Officer: Roberto Fara
Exec. Creative Directors: Javier Senovilla y Juan Pedro Moreno
Creative Directors: Patricia Medeiros y Pablo Cachón
Art Director: Aleguandra Vallejo
Copywriter: Andrea López
Managing Director: Israel Reyes
Head of Sports: Carlos Ranedo
Account Director: Eva Hernández
Account Executive: María Peyra
Production company: Hogarth Worldwide
Producer: Silvia Gutiérrez, Brenda Domínguez
Director: Carmelo García
Producer: José Coloma
Illustrator: Chini (Youaresooverrated)

POSTED BY

IG Team

0
Shares

More articles

This designer rebranded HHM from Better Call Saul

Great Book Cover Designs – The Bookcase No.6

The Batman Fan Art Collection

Vicious Purple — Color Inspiration No.5

#want

Funko Pop! Star Wars: Mandalorian

Get access to unlimited downloads of 10+ million creative assets

Super Mario Bros. Vintage T-Shirt

NES/Famicom: a visual compendium (Hardcover Book + FREE PDF)

Graphic Design Rules: 365 Essential Design Dos and Don’ts

The Designer’s Dictionary of Color

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Follow Inspiration Grid

More inspiration

Post-Apocalyptic Artworks by Stefan Koidl

Austrian freelance illustrator and concept artist Stefan Koidl explores dystopian worlds and horror themes in his expressive artworks.

Striking Lettering Murals by Ricardo Gonzalez

New York-based designer Ricardo Gonzalez has been busy over the past few years creating amazing large-scale lettering artworks.

Basketball Illustrations by Oguzhan Kodalak

Cool series of NBA-inspired illustrations by Turkish artist Oguzhan Kodalak.

Xicrof Technologies Branding by Arka

Arka, a Colombian design studio led by David Espinosa, created this flashy brand identity for Xicrof Technologies.

More

articles

Vicious Purple — Color Inspiration No.5

Read it

The Batman Fan Art Collection

Read it

Great Book Cover Designs – The Bookcase No.6

Read it

This designer rebranded HHM from Better Call Saul

Read it

Inspiration
in your inbox

Amazing art & design, never any spam.

Thanks for subscribing!
We'll be in touch soon.

We care about protecting your data. Please refer to our Privacy Policy for more.



© 2022 Inspiration Grid, all rights reserved. Some of our posts may contain affiliate links to partner brands. We earn a small commission if you click the link and make a purchase. There is no extra cost to you, so it’s just a nice way to help support the site. All images, videos, and other content posted on the site is attributed to their creators and original sources. If you see something wrong here or you would like to have it removed, please contact us.