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Amazon Prime Day Guide & The Best Deals

Published Jul 7, 2023
Includes affiliate content

Get ready for Amazon Prime Day as the highly anticipated annual sales event returns in 2023 with a promise of exciting deals and offers.

Set to kick off on July 11 and run through July 12, this 48-hour retail extravaganza is expected to be bigger and better than previous years with a wider selection of discounts and exclusive deals. We have put together this guide to help you navigate the 2023 edition of Prime Day and secure the best deals.

Understanding Amazon Prime Day

Launched as a one-day event in 2015 to celebrate Amazon’s 20th anniversary, Prime Day has since grown into a two-day retail event that rivals Black Friday and Cyber Monday. Exclusively for Amazon Prime subscribers, the event covers a wide range of product categories, from tech gadgets, gaming devices and kitchen appliances to fashion items and beauty products. If you’re not a member yet, you can try it free for 30 days.

How to prepare for Prime Day

To make the most of Prime Day, it’s essential to plan ahead. Start by making a list of items you need or have been eyeing. Keep an eye out for early deals, which Amazon often releases in the days leading up to the event. Also, consider downloading the Amazon app, which allows you to set deal alerts for specific products.

Prime Day 2023: The Best Deals

While we don’t know all the specifics yet, some early deals are already available and we can expect a range of fantastic offers based on past years’ trends. You can follow Amazon’s own Prime Day Hub here or the Daily Deals section to keep an eye on all the latest discounts. Here are some categories to watch:

Tech Deals

Tech deals are always a highlight of Prime Day. Look out for discounts on popular items such as Amazon Echo devices, Fire TV sticks, and Kindles. Other brands like Apple, Samsung, Sony and Bose also often feature significant price cuts. Highlights:

Gaming

For gamers, Prime Day often includes discounts on popular video games, gaming consoles, and accessories.

  • Free Games for Prime Members: Right now you can get you can get Prey and Baldur’s Gate II: Enhanced Edition for free, and more titles will be included throughout July (beyond Prime Day). Prime Gaming also gives you access to in-game content and perks for a range of popular games, including the recently launched Diablo IV, Call of Duty: Modern Warfare 2, Call of Duty: Warzone 2.0, Overwatch 2, and many others.
  • 21% off Star Wars Jedi Survivor (PS5, Xbox Series X) – $54.99
  • 21% off Lego 2K Drive (PS5, PS4, Xbox Series X, Xbox One, Nintendo Switch)
  • 67% off Mario + Rabbids Sparks of Hope – $39.80
  • Up to 33% off Gaming Laptops from ASUS, MSI and Acer
  • 15% off Meta Quest 2 with $50 Amazon Gift Card
  • Huge deals on Nintendo Accessories
  • Huge deals on PlayStation 5 Games
  • 38% off Samsung 980 PRO SSD with Heatsink 2TB NVMe M.2 SSD + 2 months Adobe CC Photography – $159.99 $99.99
  • 55% off Samsung 990 PRO Series – 2TB NVMe M.2 SSD – $289.99 $129.99
  • 20% off Innocn 32″ Mini LED 4K Gaming Monitor
    $999.99 $799.99
  • 34% off Innocn 27″ 1080p 240Hz Gaming Monitor
    $224.99 $147.99
  • 27% off Innocn 27″ 1440p 144Hz Gaming Monitor
    $218.49 $159.99
  • 27% off Innocn 27″ 4K 144HZ Gaming Monitor
    $549.99 $399.99

Home & Kitchen Appliances

Prime Day is a great time to upgrade your home appliances. In the past, we’ve seen deals on Instant Pots, Dyson vacuums, and Nespresso machines.

Fashion & Beauty

Prime Day usually offers substantial savings on clothing, shoes, and accessories from top fashion brands. You can also look forward to deals on beauty products, including premium skincare and makeup brands.

Remember, these deals are subject to availability and often sell out quickly, so act fast if you spot a good bargain.

Conclusion

Amazon Prime Day 2023 is shaping up to be a thrilling shopping event, offering prime opportunities to save on a wide range of products. By planning ahead and staying alert, you can score some fantastic deals and make the most of this annual retail extravaganza.

We’ll keep updating this article as new deals pop up, so make sure you bookmark this page and happy shopping!


This post contains affiliate links to partner brands. We earn a small commission if you click the link and make a purchase. There is no extra cost to you, so it’s just a nice way to help support the site.

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