Dix Huit Pâtisserie Branding by Transform Design

Taipei-based studio Transform Design crafted a beautifully refined and playful identity for Dix Huit, a French-inspired pâtisserie that blends the elegance of classic desserts with the rhythm of modern urban life.

The central piece of the visual system is a graceful arc-shaped logo, symbolizing gentleness, inclusivity and the poetic motion of a “dessert voyager,” according to the studio. This soft curvature extends throughout the brand, from typography and packaging to uniforms and posters, creating a seamless sense of refinement and warmth. A delicate palette of pinks and sky blues completes the core identity, striking a balance between sweetness and sophistication.

For the Mid-Autumn Festival edition, Transform Design introduced a whimsical pink rabbit motif rendered in colorful, cookie-like textures that evoke freshly baked pastries. Surrounded by bright geometric shapes symbolizing diverse ingredients, the rabbit becomes a playful emblem of celebration and creativity.

You can discover more of Transform Design’s work on their website, Behance and Instagram.

More branding inspiration via Behance