Day of the Dead Branding by The Collected Works

The talented team from New York-based studio The Collected Works created this powerful identity and packaging design for “Day of the Dead”, an epic tribute to the music and artistry of the Grateful Dead, curated by Aaron and Bryce Dessner of The National.

“Similarly to the music, the design is a modern reinterpretation of the Dead’s iconography, lyrics and related imagery. Throughout the design system we use a combination of oil and water textures (referencing Joshua Light Show backing visuals of live Grateful Dead shows), and hand drawn illustrations (created by the incredibly talented Gary Panter).

This created an expandable system that would work across all the packaging, and is also flexible enough to adapt to web, motion and apparel design. The imagery may or may not require the viewer to be on LSD to get the full effect. But you didn’t hear that from us.”

More branding inspiration Visit their website