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CPACK Backpack: Wine Packaging Concept by M&A Creative Agency

Published Jun 19, 2023

The CPACK Backpack is an interesting wine carrier designed by M&A Creative Agency. This clever backpack was created to carry three bottles of Lamego N2 96km wines from Portuguese winery Casa de Cambres Douro, complementing the packaging design produced by M&A.

The brand storytelling revolves around the most iconic Portuguese road, Nacional 2, which is widely regarded for its adventurous spirit, gastronomy and wine tasting experiences.

The design of the backpack includes three compartments, each one designed to hold a bottle securely in place. It is made with cork, which provides insulation and helps maintain the temperature of the bottles inside. The cork material also adds an extra layer of protection for the bottles, making it ideal for transporting them safely and securely. The backpack’s clever design can also be transformed into a makeshift wine rack. For the information on the project, visit M&A’s website.

More packaging design via POTW

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