Connection & Creativity: Oval’s New Branding by WeWantMore

Looking to give their brand a fresh new look, European creative agency OVAL teamed up with the talented folks at UK-based studio WeWantMore. Previously known as “The Oval Office” (a nod to Obama-era optimism and decisiveness), the agency decided to streamline its identity to match its growing ambitions in brand experiences. The shortened name “OVAL” reflects their straightforward approach and human-centered philosophy, where creativity and empathy take the lead over strict traditions.

WeWantMore’s new visual identity for the agency is focused around immersion. The refreshed logo draws inspiration from enlarged oval shapes, giving the wordmark a friendly yet bold and distinctive personality. This playful geometry provides a foundation for dynamic compositions, acting as a visual frame for images and a storytelling tool in both print and motion. The motion identity takes things even further with subtle distortions that mimic panoramic photography and VR-like immersion, pulling viewers into OVAL’s experiential world.

To wrap it all up, the team chose a vibrant coral and deep purple palette that balances energy with sophistication, and paired this with a humanist sans serif typeface that blends personality with professionalism. If you’d like to continue exploring WeWantMore’s work, head over to their website.

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