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Coexist Records Brand Identity by Human

Published Nov 1, 2019

Coexist® is a record label and creative consultancy based in Jeddah, Saudi Arabia. Mexican studio Human was commissioned to design this exquisite identity for the brand.

“For the logo we used a san serif with clean cuts, communicating values such as strength and honesty. The main idea to incorporate braille was to create a logo that depicts the brand intentions in a way it doesn’t rely on visual memory only.

We also designed an icon system representing interactions when in contact with the brand; this gives dynamism and vitality. We see coexist as a multi-sensory company that draws references from the consumer’s sense of taste, touch, smell, and hearing.”

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