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Cargo Brewery Identity & Packaging by Makebardo

Great branding project by New Zealand-based studio makebardo for Cargo Brewery.

“The Cargo Brewery visual identity was built on one main brand colour – copper foil. This choice was made as it expresses quality, bolstering the connotations of ‘market leader’, ‘premium’, ‘exclusive’ and ‘innovative brand’.

We decided to use copper instead of the more obvious luxury metals such as gold and silver as copper is less commonly used in brew brands, thereby creating a more distinctive and highly visible identity.”

— makebardo

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