Brokian Brand Identity & Collateral by Rowen
Published Jun 15, 2023
Brokian is a real estate web platform that recently underwent a brand identity project with Spanish studio Rowen. The new branding and visual identity created by the studio is colorful, modern, and reflective of the company’s innovative use of AI to boost business and customer satisfaction.
The process for Brokian’s brand identity began with the company’s name, a combination of the word Broker and the AI acronym (IA in Spanish). This was followed by the development of the logo, which is comprised of simple geometric shapes combined to form the letter “B”. The colorful shapes also serve as the foundation for the entire visual identity.
Overall, Rowen did an outstanding job in creating a modern brand identity for Brokian that will help them stand out from their competitors as innovators in the real estate market.
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