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Beaky: Cute Packaging Design by Nikita Gavrilov

Published Aug 28, 2023

Bath time, a daily routine often met with resistance from the little ones, has been transformed into a fun experience thanks to this imaginative packaging solution by Armenian designer Nikita Gavrilov.

The endearing duck-shaped packaging for Beaky, a line of children’s bathing products, has taken the concept of functional packaging to a whole new level. By integrating the product design with a playful element, Beaky aims to make bath time something that children look forward to rather than dread.

Nikita’s design features cute, friendly ducks in different shapes and sizes, which instantly appeal to the child’s curiosity and imagination. The duck serves as both a visual treat and a functional component of the packaging. The body of the duck forms the main container for each bathing product, while the beak doubles as a dispensing mechanism. This award-winning solution is a shining example of how thoughtful design can elevate a product and create a memorable brand experience.

More packaging design via POTW

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