0
Shares

Axel Røthe Branding & Packaging by Anti

Published Feb 20, 2018

Norwegian studio Anti (previously) created this incredibly thoughtful branding and packaging for Axel Røthe.

“Axel Røthe is diagnosed with a rare disease that as a kid rendered him blind. Now, at 18, his condition has weakened him considerably. Before he got too sick, he and his father, Knut, recorded two songs which they released in 2016. When they asked us to design the record cover, we knew we had to make a cover that is appreciated and experienced by the blind, not only interpreted, like braille. Axel gets to know the world with his fingertips, and that´s how we wanted people to get to know Axel.

The main feature of the cover is an illustration of Axel inspired by sonar. Facial features, shade and hair are distinguishable through embossed lines in various thickness. The cover is sealed with a blindfold across Axel’s eyes with text in a custom font. Braille elements in relief varnish and silk screened lines makes the font legible for both the blind and the seeing. With these tactile printing effects, unique folding and premium papers, it´s design you don’t have to see to appreciate.”

More graphic design via Behance

POSTED BY

IG Team

0
Shares

More articles

Artistic Lettering: 15 examples to inspire you

Interview: Behind the acidic creations of Mike Hughes

Great Book Cover Designs – The Bookcase No.4

Mellow Yellow — Color Inspiration No.3

#want

Social Distancing Club Face Mask

ZippyPaws Donutz Squeaky Dog Toy

Alessi “Fior d’olio” Pourer for Olive Oil Bottle

The Architecture of Happiness Book

Moruska Round Jigsaw Puzzle 500 Piece

Holy Mother Forking Shirtballs: Coloring Book for Adults

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Follow Inspiration Grid

Related

inspiration

Awesome products for creatives

Social Distancing Club Face Mask

ZippyPaws Donutz Squeaky Dog Toy

Alessi “Fior d’olio” Pourer for Olive Oil Bottle

The Architecture of Happiness Book

Moruska Round Jigsaw Puzzle 500 Piece

Holy Mother Forking Shirtballs: Coloring Book for Adults

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Inspiration
in your inbox

Amazing art & design, never any spam.

Thanks for subscribing!
We'll be in touch soon.

We care about protecting your data. Please refer to our Privacy Policy for more.



© 2020 Inspiration Grid, all rights reserved. Some of our posts may contain affiliate links to partner brands. We earn a small commission if you click the link and make a purchase. There is no extra cost to you, so it’s just a nice way to help support the site. All images, videos, and other content posted on the site is attributed to their creators and original sources. If you see something wrong here or you would like to have it removed, please contact us.