Abundance: Ornate Cacao Packaging by Alice Macarova

Designer Alice Macarova created this elegant packaging concept for Abundance, a ceremonial cacao brand that pairs ethically sourced ingredients with the language of ancient rituals.

The wellness category tends to split in two directions: clinical minimalism on one side, heavy-handed mysticism on the other. Alice threads between them. An all-seeing eye rendered as a radiating sun anchors every package, while holographic foil traces lotus blooms, moon phases, and cacao pods across soft pastels and a deep black.

Each blend has its own mood, decorated with fine illustrated linework. Moon Balance comes in soft pink with lunar motifs, Seeds of Life uses white packaging with delicate botanical and geometric details, Flow State shifts into green with mushrooms and plant forms, Masala Kick uses a warmer cream palette, and the raw ceremonial cacao appears in black with glowing metallic graphics.

For more of Alice Macarova’s work, take a look at her portfolio and follow her on Instagram.

More packaging via Instagram