Xuân Khúc Packaging Design by Bratus

Ho Chi Minh City-based studio Bratus combined traditional illustrations with modern elements to create this striking ‘Xuân Khúc’ gift set to celebrate ‘Tet’ – the Vietnamese Lunar New Year.

“Our mission is to revive Tet traditions while modernizing its cultural values and ensure the high efficiency and functions of the food packaging. The concept is inspired by ‘Tố Nữ’ – the famous painting of Hàng Trống traditional folk art, which represents the charisma of Vietnamese women and the beauty of spring. All candied fruits are also picked based on the sounds they make while being consumed, that match perfectly with the musical instruments of four ‘Tố Nữ’ ladies. ‘Xuân Khúc’ presents the happiness and pleasures in the first days of spring, when people share reunions with family and enjoy dried candied fruits with wonderful music and pretty blossoms.”

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