Westerico Branding by Obrazur

Obrazur, a specialized logo and visual identity designer based in Ukraine created this sleek new branding for Westerico, an American logistics company. Drawing inspiration from the fast-paced world of transport and logistics, Obrazur meticulously developed each aspect of the logo’s composition with a focus on capturing the essence of the company’s ethos.

“In our pursuit to visually capture the very essence of Westerico’s brand identity, we embarked on the creation of a captivating logo that would become an emblem of the company’s core values. Our goal was to craft a design that not only evokes a sense of speed, reliability, and power but also resonates with the target audience on a deeper level.”

Their all-encompassing design solution covered a wide range of corporate aspects, such as stationery, packaging, vehicle livery design, corporate uniforms, merchandising, website design, and even flags.

You can view more of Obrazur’s identity projects on Behance and Instagram.

More branding inspiration via Behance