W-TEC’s New Visual Identity by Marsi Brand
Published Aug 18, 2025
Brazilian studio Marsi Brand has reimagined the visual identity of W-TEC, a family-owned company with over 34 years of expertise in industrial engraving and silicone plate production. The studio crafted a system that blends modernity with heritage, creating a visual identity that feels both dynamic and enduring.
At the heart of the new design is the refreshed logo, defined by clean, geometric curves that mirror the company’s technical precision and forward-thinking approach. The symbol itself subtly integrates the letter “W” while representing continuity and replication, a nod to W-TEC’s role in producing parts that serve as templates for countless others. The identity extends seamlessly across applications, from uniforms and packaging to stationery and digital platforms, using a striking combination of bold red accents and industrial-inspired tones.
For more of Marsi Brand’s work, take a look at their portfolio on Behance or follow their latest updates on Instagram.
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