TOFU’s Bold Branding Hits the Right Note for Music Week Poland

Polish studio TOFU has created a dynamic and striking brand identity for Music Week Poland. This festival is all about connection, collaboration and artistic growth, giving up-and-coming talent a shot at global recognition.

The logo designed by the studio perfectly brings this vision to life. Inspired by the idea of a network and hub, it represents elements coming together and amplifying one another, just like the festival itself. The soundwave visual element is a nod to music’s energy, and it also doubles as a monogram that combines the initials M + W, resulting in a design that is vibrant and full of meaning.

The new logo not only looks great but it’s also the backbone of the festival’s key visuals. Its simplicity allows it to adapt and evolve with future editions, keeping things fresh while staying consistent.

To view more of TOFU’s work, head over to their website.

More branding inspiration TOFU’s website