Tierra Sol Branding by Menta Picante

Mexican studio Menta Picante designed this earthy brand identity for Tierra Sol, a plant and handmade pots company based in North Carolina.

“We developed a simple, and nature focused identity system. For the inspiration, we took the simplicity of the name and how nature can be, clay, cactus, soil, water, and sky colors was the base for this color palette. The icon is an abstraction of a desert landscape, in combination with the logotype it creates a balance between simple and classic. The complementary illustrations have this carefree look to complete the whole concept.”

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