Sydney Opera House Rebranding by Interbrand Australia
Published Mar 8, 2016
Interbrand Australia (previously) had a tough challenge on their hands — a brand refresh for the Sydney Opera House, one of the world’s most iconic venues.
“…we created Shifting Perspectives — a brand idea that inspires conversation around culture and art, and helps visitors understand there’s more to the Sydney Opera House than opera. Paired with Shifting Perspectives is a sculptural form language. Sails are used to draw attention and interact with photography, while the three-dimensional typeface reflects the contours of the building itself. Together, they complement the content of any show poster or message, before bringing the focus back to the master brand.”
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