Soro Branding & Packaging Design by Jiwon Chu

South Korean designer Jiwon Chu created this minimalist branding and packaging design set for Soro, a line of hypoallergenic cosmetics.

Soro is a cosmetic brand that takes a holistic approach to skincare. The brand emphasizes the use of naturally derived ingredients extracted from plants, aiming to minimize skin irritation as much as possible. Jiwon’s design for Soro perfectly embodies the brand’s ethos. The packaging is minimalistic yet impactful, mirroring the brand’s focus on natural ingredients and simplicity. The choice of a green color palette, combined with elegant typography, creates a sense of calm and purity, aligning with Soro’s mission of providing gentle skincare solutions.

The design also includes a series of simple geometric illustrations, subtly hinting at the natural ingredients that make up Soro’s products. This element not only adds a touch of sophistication to the packaging but also serves as a visual cue for the brand’s core values.

“All of the graphics are based on natural elements used in cosmetics and consists of grass, trees, water, flowers, and rocks, respectively.”

To discover more of Jiwon’s work, take a look at his Behance portfolio.

More packaging design via Behance