Snakes & Apples: A Playful New Year Gift Box by Bito
Published Jan 22, 2025
The creative team at Taiwanese design studio Bito have come up with a fun and unique apple gift box, along with some cool snake-themed items, to mark the Year of the Snake in 2025.
In Taiwanese Lunar New Year traditions, the snake symbolizes wisdom and creativity. Inspired by old legends where snakes helped people discover knowledge and creativity by eating an apple, the studio focused their concept around the act of peeling the fruit. The snake-shaped calendar, which comes with a cute apple gift box, unfolds just like a long, continuous apple peel as you pull it up. This clever combination of tradition and creativity makes it a fun and unforgettable treat for anyone lucky enough to get the gift box.
If you’d like to explore more of Bito’s imaginative projects, head over to their website.
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