Slam Burger: A Knockout Brand Identity by Studio OKGO

Seoul-based Studio OKGO developed a bold, playful brand identity packed with personality and attitude for Slam Burger, a local smash burger restaurant. The studio handled everything from naming and strategy to character development and restaurant interiors, creating a colorful universe inspired by street culture and the over-the-top theatrics of wrestling.

The star of the show is Tiger Slam, an energetic orange cub with a ferocious grin and dreams of becoming a wrestling legend. The character’s exaggerated expressions and dynamic poses appear throughout a vibrant visual identity dominated by fiery reds, electric oranges and contrasting teal accents.

Studio OKGO took the concept beyond graphics, designing an immersive restaurant interior with a wrestling ring-inspired communal table as its centerpiece. Bright orange furniture, illuminated panels and oversized wall typography transform the space into a playful arena where customers become part of the action. It’s a cool example of character-driven branding that delivers a memorable experience well beyond the food itself.

Explore the full project on Behance and discover more of the studio’s work on their website.

More branding inspiration OKGO’s website