One Oxford Branding by Ryan Romanes Studio

Australian design studio Ryan Romanes created this elegant brand identity and collateral for One Oxford, a landmark building in downtown Sydney.

“Erected in 1982, the 23 level free standing office building is a prime example of Australian brutalist architecture. Owned and operated by Memocorp, we were engaged by their interior design firm @thestellacollective to develop a new identity and way-finding system to coincide with an interior revitalisation.

The challenge was to shift peoples percepts of One Oxford from an ‘outdated 80’s office building’ to a reimagined space dedicated to the wellbeing of tenants through meaningful design. Our brand mark for One Oxford illustrates the word ‘one’ in fluid circular lettering, where each letter form is rendered from the same composition to achieve a sense of calmness. The ‘one’ lettering is combined with a structured ‘ONE OXFORD’ logotype while the way finding system and numerals have been developed from the same circular stencilled composition of the mark.”

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