Northpoint Brand Identity by Percept

In an effort to elevate its market presence, Australian consulting firm NorthPoint enlisted the services of Percept, a creative agency based in Sydney, to help redefine their brand identity. With a vision to disrupt the consultancy sector and the ambition to become a world-class organization, NorthPoint needed a brand strategy that would not only distinguish it from competitors but also resonate with its forward-thinking ethos.

Percept responded with a fresh and compelling solution that captured the essence of NorthPoint’s boldness in a new brand identity. Central to this rebranding effort was a powerful positioning statement: “Brave business strategies shaping big transformations.” This statement was not just a tagline but a foundational element that guided the entire branding process.

To bring this positioning to life, Percept crafted a compass-inspired brand identity, symbolizing guidance, direction and exploration—qualities intrinsic to NorthPoint’s consulting services. The design is complemented by a shifting gradient backdrop, creating a dynamic and modern aesthetic that stands out in the consultancy sphere. This visual approach not only reflects the adaptability and progressive nature of NorthPoint but also serves as a metaphor for the transformative impact they have on their clients’ businesses.

To discover more of Percept’s projects, take a look at their website.

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